EXACT WORDS · EXACT EVIDENCE
Claim Checks
Focused examinations of specific performance, accuracy, scientific, regulatory, or financial claims.
The question
Can the company substantiate the impression it created?
A Claim Check begins with the company’s exact statement. We identify what a reasonable person would understand it to mean, locate the strongest available evidence, and publish a finding.
A signal is not a measurement. A correlation is not a diagnosis. A qualification hidden elsewhere does not repair an unsupported headline.
Finding classifications
| Finding | Meaning |
|---|---|
| SUPPORTED | Reliable evidence supports the claim as presented. |
| PARTIALLY SUPPORTED | Evidence supports part of the claim, but not its full scope. |
| OVERSTATED | Underlying evidence exists, but the marketing goes beyond it. |
| UNSUBSTANTIATED | Adequate supporting evidence was not provided or located. |
| MISLEADING BY OMISSION | Important qualifying information was excluded or obscured. |
| CONTRADICTED BY THE RECORD | Available evidence or disclosures conflict with the claim. |
| NOT INDEPENDENTLY VERIFIABLE | The claim depends on inaccessible data, proprietary analysis, or undisclosed methods. |
| UNRESOLVED | Available information is insufficient for a responsible conclusion. |
Recent Claim Checks
WEARABLES
“Clinical-grade accuracy”
What was measured, against which reference, in what population, and under which conditions?
HEALTH TECHNOLOGY
“Detects biological age”
Does the method measure an outcome, estimate a proxy, or merely rename an algorithmic score?
EVIDENCE
“Validated in the laboratory”
Was it an independent human clinical validation—or only a controlled technical comparison?
The public deserves an evidence desk.
Support independent scrutiny of the claims shaping health, investment, and consumer decisions.