REPEATABLE · TRANSPARENT · CORRECTABLE

Our Methodology

Every investigation follows a visible process designed to separate documented fact, analytical inference, unresolved question, and opinion.
The Diligence Method

Eight steps from claim to finding

01

Capture the claim

We quote the company’s exact words and preserve the date, medium, intended audience, surrounding context, and any accompanying graphic or qualification.

02

Define the impression

We identify both the literal wording and the practical impression a reasonable consumer or investor would take away.

03

Identify the claim type

We distinguish measurement, prediction, diagnostic, performance, regulatory, market, financial, and forward-looking claims.

04

Locate the strongest evidence

We prioritize primary sources: complete studies, protocols, datasets, regulatory records, securities filings, patents, court records, and company-supplied documentation.

05

Compare representations

We place marketing, investor, regulatory, and legal statements side by side and examine whether their scope and qualifications remain consistent.

06

Identify omissions

We determine whether material limitations, contrary results, conflicts, assumptions, or uncertainties were withheld, minimized, or buried.

07

Invite a response

We give the company a precise opportunity to provide missing evidence, identify factual errors, or explain the discrepancy.

08

Publish and maintain the record

We issue a clearly labeled finding, cite sources, preserve company responses, and maintain a transparent corrections history.

Source hierarchy

We prefer the closest available source to the underlying fact. Secondary reporting is useful for discovery but does not replace the primary record.
  1. Primary data and complete official records
  2. Peer-reviewed studies and regulator publications
  3. Company filings, contracts, policies, and technical documents
  4. Named expert analysis with disclosed methods
  5. Reputable reporting that cites its evidence
  6. Promotional statements and unattributed assertions

Corrections are part of diligence.

New evidence can change a responsible conclusion. Every material correction should identify what changed, why it changed, and when the revision was made. Silent rewriting is not permitted.